Great food and customer service are essential to the success of a restaurant, but are they enough?- It is equally important to market your restaurant’s great food and service to potential customers. Without digital advertising, your restaurant loses out on potential customers.Restaurant owners can use advertising to highlight their services and distinctiveness to hundreds and thousands of potential customers. You can target everyone with the pay and spray approach when running digital ads. However, we advise you to create a budget and define your audience’s interests, demographics, and keywords to run a campaign for a niche audience. For trackability and ROI, the latter is a better option.
Even if you are a new business with a limited budget and are starting off, thanks to the Internet, restaurants can reach out to prospective new customers in innovative ways, and social media is no exception. You can start running ads to your target audience with just a Facebook page regardless of your followers. Unfortunately, most restaurants don't use paid social. For example, 50.9% of Rewards Network restaurants say they haven't utilized any paid digital promotion.
Knowing the most successful opportunities to advertise your restaurant online and how to use the right tools to their total capacity could mean the difference between attracting guests and empty tables. You can use advertising to promote your restaurant’s unique selling points, limited-time offers, and campaigns to entice new customers or bring back your existing customers to visit your restaurant.
Your restaurant’s ads can target specific locations, zip codes, or radius on all ad platforms, such as Google ads, Facebook, Yelp, etc. However, running ads in a shorter radius can be beneficial that target store visits or calls on Google Maps.
When it comes to growing a restaurant, one of the significant mistakes marketers make is not targeting the correct demographic with ads. Rather than just marketing yourself as a ‘Restaurant,’ you should provide your restaurant category such as ‘Seafood Restaurant,’ ‘Italian Restaurant.’ Hence, you target specific customers who are searching for that cuisine.
You may ask your employees how far most customers travel, but you can be confident that almost all diners would not travel over 30-45 minutes to get to your restaurant. People search for a nearby restaurant unless you're holding a big event or if you’ve positioned yourself as your community's go-to destination. You may use this knowledge to enhance by only showing restaurant advertisements to those searching in your region.
Your goals will be determined by the range you specify, and you may run many ad campaigns during the week. Here are some ideas on how you might enhance geographic targeting depending on your objectives:
Restaurant ads on Google are an excellent way to generate highly targeted traffic. You may choose to run brand awareness and reach ads for a new restaurant or go with store visits or get calls to get more foot traffic. We recommend focusing your ad spend on a geographic place near your restaurant or within a 10-20 mile radius, depending on the ad you opt for.
Most restaurant operators should avoid using generic keywords in their ads because they assume they should bid on expensive keywords like the [location] of restaurant. We recommend avoiding phrases that are too broad. These keywords create a lot of traffic volume, but they also have competition. Generic keywords will eat up your marketing budget and produce poor results.
Here are a few food advertisement examples of how you can employ long-tail keywords in your advertising campaigns:
Do you want to increase brand exposure and re-engage potential buyers that visit your website? Using the Google Display Network with remarketing advertisements can assist your business regardless of what you're trying to achieve.
With remarketing advertisements, you can reinforce your brand and maintain cost-effective contact with clients after they visit your website. While many visitors may not engage initially, you can leverage the Google Display Network to show banner ads across the internet, including platforms like YouTube, Gmail, and more.
Remarketing is an excellent concept for business models based on direct conversions, as it allows you to reach out to new clients and expand your web presence.
Out of all social media platforms, Facebook is the number one social media channel in the world. The majority of your target audience accesses Facebook multiple times a day. The platform has 66% of its users accessing it daily and 2.89 billion mobile daily active users.
The platform allows you to run different kinds of ads. You can run carousel ads to show different menu items, run targeted ads to a custom audience, target specific occasions coming up, or target audiences based on their demographics or interests, to name a few. Being present on Facebook means you are present where your customers are.
Suppose you've never heard of Online Ads or are undecided about whether or not to utilize online advertisements as part of your restaurant marketing plan. We highly recommend you give them a try. In addition, we highly recommend running ongoing ads to achieve your restaurant’s marketing objectives.
Remember that restaurant marketing depends on your capacity to connect with qualified prospects in your area. You may tell your narrative with appealing ad language and add attachments to showcase more information.
You may have a lot of say in the type of audience you expose your material to after they walk through the door. You may pay a penny of your sales on restaurant advertisements and get your business to be seen by the right people. These restaurant promotional campaigns and web marketing suggestions add benefits to your restaurant. They boost your trustworthiness, which is crucial for creating long-term consumer and commercial partnerships in the hotel industry.
Consider BestPOS if you are looking for a professionally seasoned agency to do online advertising for your restaurant.