Having your restaurant on social media is not just about hashtags or posting nice-looking food images. Instead, it’s a chance to entertain your audience, engage them, build brand recall, and drive foot traffic to your restaurant.
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Social media is not just for your regular customers. It allows you to market your restaurant in front of your target audience and build a channel to communicate with them. You can create polls, questions, and stories and receive feedback from your customers.
As per Social Media Today, 30 percent of millennial diners intentionally avoid restaurants with a poor Instagram presence. As a result, how your restaurant is viewed on social media is more critical than ever.
Additionally, having your business listed on Google My Business allows customers to search for your company by name and get vital information such as its address, opening hours, and images. When your business's location is available, it will appear in a Google search for restaurants near me that many consumers use to find nearby options.
Before Starting Your Marketing On Social Media, spend a little time setting up your accounts with your restaurant information.
Restaurants utilize social media to interact with customers in new and exciting ways. You can use social media platforms such as Facebook, Instagram, TikTok, Twitter, and others to:
POST PHOTOS OF HIGH-
QUALITY FOOD ITEMS
SHARE SEASONAL,DAILY,
OR WEEKLY MENUS
PUBLISH CUSTOMER
STORIES
CONNECT WITH
CUSTOMERS
SHARE RECIPES
SHOW OUT OF SIGHT
SHOTS AND VIDEOS
Show employees like chefs, servers, bartenders, and others
SHARE AMENDS IN HOURS
OR ADDITIONAL LOCATIONS
Maybe you are already present on various social media platforms and successfully manage everything with your available team, but you may sometimes feel you are not getting the expected results. Working with a professional Digital Marketing Agency can ensure you will get more lucrative results.
Having an outsourced team is necessary when:
Restaurants face fierce competition, and your competitors will not back down. Customers must be aware of your food and know why it is worth choosing over others.
Our digital marketing experts can promote your restaurant on social media and engage your target audience to drive foot traffic to your restaurant. We ensure to highlight your restaurants’ unique selling points and differentiate you from your competitors.
Start social media contests, such as giveaways, fun trivia questions, photo contents, fill in the blanks, etc. Asking your followers to participate will keep them engaged, and you can offer a unique signature dish or a dinner party to the winners.
Create relevant, engaging posts. No one likes the guy that just talks about themselves. So we don’t just focus on promotional activities or cta posts only. Instead, we keep followers engaged to stay in touch with your restaurant updates.
Follow industry trends to stay ahead of the competitors and run campaigns to attract customers, for example, weekend or holiday discounts and happy weekend deals.
Share user-generated content, such as photos, videos, and positive testimonials tagged by happy customers. Sharing happy diners' experiences helps build trust and reliability with your followers.
Build a content strategy that includes educational and entertaining content.
Respond positively to online reviews. Showing concern for negative comments and acknowledging the positive reviews saves the restaurant's reputation and develops trust
Run online campaigns to create the buzz for your upcoming deals, discounts, new restaurant locations, etc.
Link your social media platforms with email and website to get email signups through social media
Run offers, create coupons, and build promotional campaigns, such as free food items on a specific bill amount, happy hour deals, etc.
Create posts that focus on your staff, like chefs, servers, or bartenders. Posting something from behind the scenes about the team make followers feel more connected with your restaurant
Keep an eye on your competitors and analyze their online promotional process.
Plan how to make the best use of various social platforms and what promotions to run to engage the audience and attract them to visit your restaurant.
We provide phone and email support. We have a dedicated manager overlooking your account and can take your queries via email, WhatsApp chat, or call. So whether you have a routine question or an ad-hoc request, we are here to help.
Optimizing Instagram, Facebook, GMB, etc. Promote your restaurant online on other popular social channels: Twitter, TikTok, YouTube, Pinterest, etc.
Being part of your restaurant team, we will manage your online reputation, develop marketing ideas, and build growth strategies.
Designing ad creatives, optimize ad campaigns and derive leads through email or phone while maintaining and managing your social media to build a community of your target audiences to promote your restaurant in an exact location.
Develop a complete social media calendar which would include complete content strategy, design creatives. We also do complete hashtag research for maximum organic reach and post with relevant call to action.
We aren't just another point of contact. We'll collaborate with you to create a social media marketing strategy that draws back existing customers and attracts new ones. We'll provide you a complete picture of your marketing effort (rather than just traditional success indicators such as foot traffic), so you can see how your restaurant marketing contributed to sales, both online and in-store.
Are you ready to create a buzz online with our restaurant social media management service? If so, we are here to help!
