The Juicy Crab Winchester - Viral Campaigns

Best POS led a successful campaign for The Juicy Crab Winchester, significantly boosting their digital presence. By leveraging social media expertise and targeted Facebook ads, Best POS created campaigns that went viral, bringing The Juicy Crab Winchester into the spotlight. Our engaging social media strategies, supported by strategic ad spend, not only increased visibility and engagement but also generated a buzz that deeply resonated with their target audience.

Challenge On Hand

The Juicy Crab Winchester sought to increase foot traffic and generate buzz to attract more walk-ins. Our task was to ensure to create promotions and reach right audience, to create a captivating atmosphere and drive customer visitation through strategically placed campaigns and appealing deals.

The Proposal/Strategy

Best POS suggested offering discounted combo promotions to entice potential customers and drive foot traffic during the regular day. This strategy aimed to attract more patrons by presenting appealing and value-packed combos, encouraging increased visits and engagement. The discounted combos were designed to create excitement and entice walk-ins, fostering a positive and festive dining experience at The Juicy Crab Winchester. Additionally, our agency implemented a series of social media campaigns that gained tremendous momentum, significantly amplifying the reach and visibility of The Juicy Crab Winchester’s promotions.

Results

The campaign went viral, reaching over 200,000 customers, garnering 800+ comments, and an impressive 1,400 shares on Facebook alone. Due to its overwhelming success, the promotion has been extended twice, reflecting the strong engagement and excitement generated around The Juicy Crab Winchester’s offerings. This high level of interaction and interest highlighted the significant buzz created during regular business days.

800+ comments
1400+ post shares

Conclusion

Best POS’ strategic approach—leveraging discounted combos and viral social media campaigns—proved transformative for The Juicy Crab Winchester. The campaign's success, highlighted by massive online traction, significantly boosted customer engagement and interest. This not only drove increased walk-ins but also strengthened The Juicy Crab Winchesters' reputation as a premier dining destination.

Credit to: Katie Blackledge Banks
Posted on Facebook

Credit to: Dee Young
Posted on Facebook