Implementing a general marketing strategy for your restaurant without considering any specifics could mean lost revenue, missed customers, and limited growth. Consult us to create a robust marketing strategy for your restaurant and use digital channels to engage your existing customers and acquire new ones! If you’re not running targeted campaigns and implementing marketing best practices online, chances are your competitors are, and they are taking your customers.
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Based on the budget, restaurants need to implement and test a mix of restaurant marketing strategies. Depending on a restaurant's concept, location, menu, and offerings, some strategies may be more effective than others. Not every restaurant marketing strategy will be a home run, however, split testing or trying a mix of strategies will help you determine what works best.
By consulting our restaurant marketing experts, you can work out:
Social Media is the most powerful tool to get in front of your target audience and potential customers. Joining Facebook, Instagram, and other popular channels gives you a chance to reach new audiences and get your restaurant in front of thousands of potential customers every day. Post your menu items, opening hours, cuisine, customer experiences, etc., to keep your followers engaged with your restaurant services.
82 % of the U.S. population in 2021 had a social media profile, the most popular platforms being Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat. Whether you are starting on social media and just looking to have an online presence or have been on social media for a while now, you should prioritize 2-3 platforms that yield the best results and focus on growing on those channels more.
Having a website for your restaurant is just like having a food shop in every country. If you want to widen your restaurant network, you'll need an intuitive and impressive website to expand your restaurant network. A website provides you access to a broader network of potential customers. It makes it easy for them to find you. Creating a great website requires a lot of work, but the return is substantial. You might also want to hire an expert website developer for a reasonable price. With over half of all website visits now taking place on mobile phones, having a mobile-friendly online presence for every restaurant has become necessary.
Email marketing is a powerful tool for luring clients in and keeping them coming back. In addition, you may use email marketing to promote new menu items and other deals, which is excellent for brand recall and incentivizing first-time guests to try your restaurant. However, email marketing can be difficult if not done correctly. If you're new to email marketing, seek advice from a professional to develop the ideal email marketing strategy for your business or get in touch with us.
Nowadays, most people follow local social media influencers to explore more about their area. Micro-influencers are great for restaurants to get local influencers or get the word out locally. Connect with a network of local food bloggers and influencers and ask them to post content about your business. You might provide them with incentives, such as free meal cards, discount cards, or host joint giveaways to encourage them to spread the word about your brand among their contacts.
Nothing kills a restaurant's business faster than a poor online reputation and negative reviews. Who wants to go to a restaurant where the reviews say "bland cuisine" or "dead insect"? If you don't have a robust online reputation management strategy, all of your efforts online could be in vain. Listening to customer requests professionally and addressing both critical and positive reviews will positively portray your restaurant and help build your restaurant’s online reputation. If you have no expertise with online reputation management, hiring a professional to help you improve your online reputation will help.
Who doesn’t like free stuff? Use social media challenges to keep your audience entertained. For example, let's say you're promoting a giveaway on the New Year's special; when people share it on social media, they're also supporting you in marketing the offer to potential clients.
Local SEO optimizes your restaurant website to rank well on Google search engine for keywords related to your city or state that local visitors will search, for example- "best pizza Chicago." With free tools like Google Keywords Planner or Keywordtool.io, optimize your website for local SEO by focusing on the keywords your audience is searching for. Then, when developing your website, concentrate on ranking for all these words.
Local SEO isn't easy, but it can pay off handsomely. Being placed first on local search result pages will significantly impact your visitors and income, with 75% of users never scrolling past the first page of search results.
Maintaining a complete profile on Google My Business (GMB), Yelp, and local listings might help you catch customers' attention- mainly if they are in a rush. It is critical to make your restaurant listing accurate and precise because it is so easy for potential clients to perform another search if they simply lack information. Also, ensure you have the same name, phone number and address on all your listings.
In addition to offering more links to online reservations or ordering, profiles can improve your SEO position.
People can review your restaurant even if you don't have a Yelp account, so you might as well stay attentive to maintain your Yelp reputation. You may complete your profile by uploading realistic images, opening hours, location, and menus with a business account.
Most people want to dine close to their location while on the go; thus, displaying ads in front of customers in your geographic area might provide you with the best return on investment.
Get involved in community events such as community walks, where you can hand out discount cards or ask to be your guests and offer a free appetizer on their next visit card. It's an excellent technique to attract first-time visitors.
If you give bounce-back cards to dine-in guests, they can help you draw in return customers.
You can offer discounts to employees of nearby firms with a promotion such as ‘Thanks for being a good Neighbor’.
Direct mail allows you to distribute promotional material to particular zip/postal codes. While you won't be able to select recipients who aren't in your target market, you can promote to people who might try your restaurant based just on location.
Using coupons and special offers emailed to zip codes in your business's area is a terrific strategy to attract new customers and reach a large customer base through a limited and calculated budget.
These are fun nights where guests can participate in live music.
Plan and execute events that attract influencers to visit your restaurant, try out your food and talk about it on their social media profiles. You can invite influencers for paid or unpaid collaborations, depending on your goals.
Use discounts or deals for your combos or bar items to promote walk-in customers to watch live games or sporting events to entice them to visit your restaurant.
Social Media is the most powerful tool to get in front of your target audience and potential customers. Joining Facebook, Instagram, and other popular channels gives you a chance to reach new audiences and get your restaurant in front of thousands of potential customers every day. Post your menu items, opening hours, cuisine, customer experiences, etc., to keep your followers engaged with your restaurant services.
82 % of the U.S. population in 2021 had a social media profile, the most popular platforms being Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat. Whether you are starting on social media and just looking to have an online presence or have been on social media for a while now, you should prioritize 2-3 platforms that yield the best results and focus on growing on those channels more.
Who doesn’t like free stuff? Use social media challenges to keep your audience entertained. For example, let's say you're promoting a giveaway on the New Year's special; when people share it on social media, they're also supporting you in marketing the offer to potential clients.
These are fun nights where guests can participate in live music.
Plan and execute events that attract influencers to visit your restaurant, try out your food and talk about it on their social media profiles. You can invite influencers for paid or unpaid collaborations, depending on your goals.
Use discounts or deals for your combos or bar items to promote walk-in customers to watch live games or sporting events to entice them to visit your restaurant.
Discover strategies that will help you expand your restaurant business. Conduct a SWOT analysis to uncover areas for improvement or dangers posed by your restaurant’s weaknesses and threats.
Our restaurant marketing professionals aim to create custom strategies based on locations, cuisine, menu, and target audience that utilize online and offline marketing strategies and competitor research.
Best POS is devoted to delivering the best growth strategies for a restaurant business.
We analyze a client's current marketing strategy, which includes:
To develop a new custom marketing plan for your restaurant, we utilize various statistics, data, and other concrete information to implement best practices to help you succeed.
We collaborate with you to find the optimal blend of the best strategies and tactics that can be implemented within your budget, including finding the best social media platforms to use.
We study your competitors to see what’s working for them. If your competitors are succeeding, they're likely employing successful marketing methods. We'll decode those strategies for you and assist you in implementing them for your marketing campaigns.
Find a customized marketing strategy for your restaurant and discover how we can help your restaurant grow in your location and nearby areas.
